Thursday, 16 August 2012

Media Usage/Production Diary - Assessment One


Media Usage And Production Journal



Table 1: Raw data collected of all media use over a ten day period.


Figure 1: All recorded media use over the 10 days.
This graph demonstrates the various forms of media that were used over the duration as well as recording how long each was used for. This allows for an easy comparison of which forms of media I use the most and the least.
Figure 2: The comparison of print, visual and audio media use over the 10 day period.
The graph and table clearly demonstrate that audio media was used the most over the ten day period, as it alone is greater than print and visual media usage combined (56%). This is possibly due to the convenience of an iPod which allows me to listen to music during other anti-social activities. Visual media such as YouTube and television were used the least amount, a mere 13% of all media usage. Print media was moderately used, with 31% of my media use being in the form of a website, magazine or newspaper.

Type of Media
Examples of this Media
Time (Minutes)
Visual
Television, YouTube, Films
620
Print
Websites, Magazines, Newspapers
1540
Audio
Music on iPod and computer, Radio, Phone call
2730

Table 2: The recorded minutes in ten days of each type of media, including examples of each media type. The table clearly shows that audio media is used the most in my daily life.

Figure 3: Comparing the average media usage on a day that I attend university with average media use on a day when I don’t have University.


Figure 4: The amount of time each media was used throughout the ten days (in minutes).
The graphs from figure three and four demonstrates that on average, I use more media on days that I go to the university campus compared to days I stay home. This may due to the fact that on days off, I have to ability to do recreational activities that don’t require media, whereas on university days I am constantly using media for class work, as well as social media.


Figure 5: Use of old media compared to new media over the duration of ten days.
These results clearly portray new media as my most dominant form of media use, as it is used 97% of the time, compared to old media being used 3% of the time. This highlights my full transition to new media, only using old media such as newspapers on rare occasions.

Figure 6: Comparison of my daily internet use to the average internet use of my Jour1111 class.
The results demonstrate that my personal internet use is on average, slightly lower than that of the class.



Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Day 7
Day 8
Day 9
Day 10
Social Network
120
110
65
130
110
120
125
15
90
100
Youtube and online video media
15
25
80
90
10
50
60
85
90
25
General Internet Use
15
30
40
0
10
65
35
50
10
15
Online newspaper
10
15
5
0
15
5
20
5
10
0
Email
25
15
10
5
10
15
15
20
25
20
Table 3: Amount of Time the Internet Is Used On A Daily Basis- Over the duration of 10 days.



 FORMAL ANALYSIS:

Over the last decade the world has experienced an extreme transformation from old media such as newspapers and magazines to new media such as social networking and the internet. With each person having the ability to produce and express themselves creatively online, the boom in media throughout society is not surprising. Over the duration of the ten days, it became evident that my use of old media is a rare occasion (3% of the time), with my time constantly consumed with new media (97% of the time). Living in a city and constantly being surrounded by people my own age at one of the top institutes in Australia, it has become unavoidable and old media has been phased out of my life.
The media diary brought to my attention that I have unconsciously joined the social networking craze; however it seemed I was not the only one in my journalism class. Results from a survey demonstrated that 95.8% of students have a Facebook account, and astonishingly 81.2% of those students social network on a smartphone.  Furthermore, when analysing data it became evident that my media use was relatively higher on days which I attended university, rather than days I did not have class. I have concluded that this is due to the developments in learning which allow students to read lecture notes off media devices such as laptops and iPads, as well as download recordings and readings. A survey taken on my journalism class shows that 24.8% of the students use the internet 3-4 hours a day, similar to my usage on days I have class. Additionally, when returning home from university tired, watching a film or television is commonly used as a tool for relaxing, extending my media usage.
A large majority of the media use that was recorded in the diary surrounded audio media, possibly explained by convenience. Using an iPod allows me to listen to music when performing anti-social activities such as walking to class or going to the gym, thus showing that many hours are spent listening to audio media. Another contributing factor to the increased use of audio media is that I live away from home with my family and friends back in my small town in New South Wales; therefore I am constantly making phone calls to keep in contact with those I love.
Although there are various reasons for the obtained results, I strongly believe one major contributing factor strongly influences my media usage. I currently live at Duchesne College, surrounded by 200 girls my own age and the latest learning facilities on campus. Living with so many people, social networking has become a key aspect of my life as it keeps me updated on upcoming sporting and social events within the college. Furthermore, old media is only found in communal areas such as the common room or library which I rarely visit, therefore my exposure to old media is limited on a day-to-day basis.  Likewise, on days I don’t attend classes, social activities and face-to-face contact usually occurs, reducing my media usage.
Through the results of my media journal, I can successfully conclude that I am amongst the rest of society when it comes to using media in daily life. I have transitioned without realising it into the next generation of media usage and I believe there are only positive things to come.

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