Tuesday, 14 August 2012

The Sound Of Music - Lecture 4


An audio lecture. Something lectopia has educated me on. This week in journalism we didn’t have to attend the lecture in person because it was all about audio, and when you teach audio, why would you not have an audio lecture?! Good thinking Bruce! The audio lecture described what it was like to work in radio and how significantly different it is from television. Did you know that you’re more likely to tell when someone in lying in radio rather than in television? This is because there is no visual to distract the audience so they focus more on what the individual is saying. It is also easier to personalise and create an intimacy between the speaker and the audience. Throughout the lecture I picked up little ‘handy hints’ you could call them, about audio media and radio.
However, there was one thing that stopped me in my tracks throughout the lecture. That made me zone out and ignore everything else that was being said for the following 5 minutes. This was that radio is booming. It was highly unexpected. As a form of old media, you would think that it was slowly being phased out of society and people would be moving towards more modern types of media. Yet it seems that radio is adapting and moving WITH the transitioning media to blend into the modern world. Using technologies such as podcasts and radio over the internet, people tend to listen to broadcasts more often. This is explained by people being time poor. In my mind, I tried to make sense of this. I didn’t really understand why time poor people would listen to the radio. Yes, it helps us connect with other human beings, but you would think that if they were time poor, they would do more important things than listen to the radio.
The beauty of audio then hit me. People listen to the radio in their car, while they walk to work, on their laptops while they are studying. Podcasts can be downloaded and listened to as ease with the touch of a button. It is so easy to use, yet allows you to concentrate on other things while you listen. Somehow radio has successfully transformed without me even realising it and society has loved the change.
It seems every week in journalism, my previous opinions on a subject is shot down like a bird on hunting day. But that is what learning is about right?

That’s all for now! I leave you all with a link to my favourite scene in The Sound Of Music!
My Favourite Things - Sound Of Music
Ciao!

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